Basecamp’s new head of marketing, Andy Didorosi, talks about starting a bus company in his hometown of Detroit to help fill a gap in public transit; what he learned about building a business with a “buy one, give one” social mission; and why he left the company he founded to join Basecamp.
In the Market for a Marketer
As part of a mini hiring boom at Basecamp this year, CEO Jason Fried went looking for a position that had never existed before at the company: head of marketing. Over a thousand people applied for the role. In this episode, Jason explains how he narrowed a very competitive pool of candidates to find the right person.
In the spring of 2019, Danny Caine, the owner of the Raven Book Store in Lawrence, Kansas, overheard a customer saying she could buy a new hardcover online for $15. Danny took to Twitter to explain the economics of independent bookstores and the thread went viral, putting the 32-year-old small business in the national spotlight. Danny comes on Rework to talk about why his activism and outspoken stance against Amazon haven’t just felt right, but been good for business too.
Open Source and Power with Matt Mullenweg
Matt Mullenweg, the founding developer of WordPress and the founder of Automattic, joins Basecamp co-founder David Heinemeier Hansson for a spirited debate about tech monopolies, power in open-source communities, and how to be good stewards of the modern web that they helped build.
Heal the Internet
In August, Basecamp ended its practice of using pixel trackers in emails. Co-founder and CTO David Heinemeier Hansson shares what prompted that decision, which is part of a larger discussion about how to push back against Big Tech anti-privacy policies and the impact of individual action on big problems (it’s not as futile as you might think)!
“Dreams shouldn’t be sensible.” In 2011, David and Clare Hieatt launched Hiut Denim in a small Welsh town that had been home to a jeans factory for 40 years. The Hieatts saw an opportunity to restore those lost jobs—and to do it in a way that fit with their ideas about building a sustainable business. In this episode, David Hieatt talks about taking the slow money; what it’s like when a mega celebrity endorses your brand; and his efforts to reduce the environmental impact of a ubiquitous item of clothing.
Farewell, Happy Camper
Basecamp has a new website and a new logo. If this is the first you’re hearing about it, it’s because CEO Jason Fried opted out of the big rebranding announcement that many companies undertake. On this episode, Jason and marketing designer Adam Stoddard talk about what prompted the new look and the laidback way it came together.
The Google Ads Shakedown
On Tuesday, Basecamp CEO Jason Fried tweeted about some shady business involving Google Ads and search results. The tweet got a lot of attention, so we brought Jason on the show to talk about what got him so riled up over Google. No punches were pulled in the making of this episode!
The Cult of Overwork
We’re back from summer break! It’s time to get back to work, but it’s important not to overdo it. In this episode, Ty Fujimura, president of web design firm Cantilever, talks about how he escaped the Cult of Overwork; why it’s important to rethink the relationship between hours “worked” and actual productivity; and how establishing healthier patterns in the workplace has helped diversify his staff.
No Half Measures
Pam Daniels had an idea to make an everyday household item more useful and fun. When her first plan to get her product into the world fell through, she found a different path.