The REWORK podcast

A podcast about a better way to work and run your business. We bring you stories and unconventional wisdom from Basecamp’s co-founders and other business owners.

EPISODE 0012

Don't Be Fake

Like what we've got to say about business? You'll love Basecamp >

Hey, are you crushing it? It seems like everyone is constantly crushing it in the business world. But maybe it would be better if we were honest about our flaws, talked like ourselves, and aimed to be genuine instead of super polished. In this episode: A Basecamp customer support representative shares tips on writing emails like a real human being; an inherently artificial industry gets a dose of reality; and two startup founders try an experiment in radical transparency to save their business.