“Dreams shouldn’t be sensible.” In 2011, David and Clare Hieatt launched Hiut Denim in a small Welsh town that had been home to a jeans factory for 40 years. The Hieatts saw an opportunity to restore those lost jobs—and to do it in a way that fit with their ideas about building a sustainable business. In this episode, David Hieatt talks about taking the slow money; what it’s like when a mega celebrity endorses your brand; and his efforts to reduce the environmental impact of a ubiquitous item of clothing.
Farewell, Happy Camper
Basecamp has a new website and a new logo. If this is the first you’re hearing about it, it’s because CEO Jason Fried opted out of the big rebranding announcement that many companies undertake. On this episode, Jason and marketing designer Adam Stoddard talk about what prompted the new look and the laidback way it came together.
The Google Ads Shakedown
On Tuesday, Basecamp CEO Jason Fried tweeted about some shady business involving Google Ads and search results. The tweet got a lot of attention, so we brought Jason on the show to talk about what got him so riled up over Google. No punches were pulled in the making of this episode!
The Cult of Overwork
We’re back from summer break! It’s time to get back to work, but it’s important not to overdo it. In this episode, Ty Fujimura, president of web design firm Cantilever, talks about how he escaped the Cult of Overwork; why it’s important to rethink the relationship between hours “worked” and actual productivity; and how establishing healthier patterns in the workplace has helped diversify his staff.
No Half Measures
Pam Daniels had an idea to make an everyday household item more useful and fun. When her first plan to get her product into the world fell through, she found a different path.
Shape Up Roundtable
Basecamp’s new book, Shape Up by Ryan Singer, explores the way designers and programmers at the company build and ship software. In this episode, Ryan, designer Conor Muirhead, and programmer Jeff Hardy go deep into Shape Up principles, talking about the parts of the process they find most useful and sharing real-life examples of both successes and setbacks.
Basecamp’s head of strategy, Ryan Singer, sits down to discuss his new book, Shape Up: Stop Running in Circles and Ship Work that Matters. The book is a culmination of Ryan’s 15+ years working at Basecamp and explains how small teams of designers and programmers can ship great work in six-week cycles. Ryan’s book is about product development and software, but many of its ideas around working with the right level of abstraction, embracing constraints, and making smart bets are applicable to other creative pursuits.
Hire When it Hurts
Basecamp is known for hiring infrequently, but it’s in the midst of adding five new employees to its roster—including the company’s first-ever director of marketing. Over 4,000 applications have come in for the open positions. In this episode, we go deep into how we knew it was time to hire, why we spend so much time writing job ads, and how teams of future co-workers evaluate candidates without using automated filtering software.
Six Hours of Phone Calls
In this episode, Basecamp marketing designer Adam Stoddard joins Jason Fried to talk about a marathon session of interviewing Search Engine Optimization consultants. Hear why they squeezed all the interviews into a six-hour block and what it’s like to shop for something you don’t really know anything about.
The Open Office
The open office has gone from the dominant workplace layout to cultural pariah, with these environments seeming to produce more interruptions than collaboration. But the open office itself isn’t entirely to blame for the distractions that plague office workers. In this episode, two tech workers share their experiences in open offices—with some surprising findings.