The REWORK podcast

A podcast about a better way to work and run your business. We bring you stories and unconventional wisdom from Basecamp’s co-founders and other business owners.

EPISODE 0016

How to Say You're Sorry

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“You know I try, but I don’t do too well with apologies,” Justin Bieber once sang. You’re not the only one with this problem, Justin! Why is saying sorry so difficult, especially for businesses? In this episode: A veteran tracker of apologies looks at what’s changed (and what hasn’t) in public apology culture; Basecamp co-founder David Heinemeier Hansson recounts a time when the company had to say sorry; and two founders make a product to help tech companies apologize to their customers.