Before the viral unicorn poop video, before the appearances on Shark Tank and Dr. Oz and Howard Stern—Bobby Edwards was showing his invention at conventions and sending it to alternative health bloggers in hopes of getting coverage. The invention? Squatty Potty, a plastic stool that puts you in a squatting position to poop better. Today Squatty Potty brings in over $30 million in annual revenue, but the quirky company’s ascent to viral fame was far from assured. In today’s episode, CEO Bobby Edwards talks about the years of work that went into marketing the Squatty Potty before it got national attention.