The REWORK podcast

A podcast about a better way to work and run your business. We bring you stories and unconventional wisdom from Basecamp’s co-founders and other business owners.

EPISODE 0032

Happy Pacifists

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Business rhetoric is rife with the language of war—there’s constant talk of conquering markets and dominating the competition. These tropes indicate a dangerous way of thinking that can have real consequences, intended or not, on human behavior. In this episode, two professors share their research on the impact of violent rhetoric on business ethics, and a member of Basecamp’s Support team talks about communication techniques that get us out of the mentality that everything is a zero-sum game.